Blog and press
Research, opinion, and press from Genuine Technologies on AI strategy, marketing, and getting more out of the software you already own. Updated regularly; every article cites its sources.
All articles

Orchestration as a Service (OaaS): The Next Era of SaaS Won’t Be About Software at All
The next era of SaaS is about making everything work together. What an orchestration layer is, why most businesses underuse the software they already pay for, and the difference between generic AI and genuine AI.

AI Is Not a Race. It’s an Infinite Game.
Finite players treat AI as a box to check. Infinite players keep adapting. Why the anxiety you feel about AI is roughly equal to the opportunity you could unlock by changing how you play.

AI Developers and IT: Debugging the Future Together
IT already understands the systems, data, and risks inside a business. AI consultants help IT find where the data says automation will matter most. Together they turn scattered AI experiments into a measurable advantage.

What Was Learned from Anthropic’s Data Leak
When a $380 billion AI company accidentally revealed how its system works, two small system prompt instructions stood out. Here is how to apply them to make your own AI tools more honest and reliable.

Humans vs AI (Both Lose)
It is not humans versus AI. The winner is humans plus AI plus workflows. Four high impact places to automate first, and the internal AI contest that surfaces your best opportunities fast.
Press and LinkedIn
Every article is also published on LinkedIn by Dan Pace and Genuine Technologies. Follow there for discussion, or subscribe to the Getting Started Podcast on YouTube.
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